Our top tips for a great gallery
A great photo gallery makes such a massive difference that it’s worthwhile investing in professional photos. Owners who have followed our photo advice have seen their page views increase by 74% on average.
Our top tips
- Use someone who’s been recommended to you (we have a list if you need it) and always check their website before you book them to see if their style will work for your place
- Have a “wow” first photo to grab the guest’s attention
- Tell a story with your pictures: show the guest what it’ll be like to arrive and stay there
- Make the place look welcoming with fresh flowers, lit fires, well-made beds, anything that gives a guest a feel for the place. Then show the outside and the views
- Think about what looks inviting. Open doors and windows inside and out
- If you have a pub or hotel you’ll need to show the bar and restaurant area, as well as the outside and views
- If you have a B&B it’s important you show where people will be having breakfast
- Don’t show very similar photos of the same room
- Show the best possible perspective of the room. Avoid having any source of light or window behind the main subject or it will look too dark
- Include a few pictures of the immediate area to give guests an idea of exactly where you are (the street, if you’re a terraced house or nearby beach, if you’re on the coast)
- Only use close up photos if they show attention to detail and character. Things like bathroom taps and light fittings might show quality, but don’t give a feel for the experience
- Horizontal not vertical: remember that photos should always be landscape oriented (wider than they are tall)
- Big is beautiful: pictures should be between 1 and 5MB; our site will handle the rest.
