Overtourism
2023 taught us a lot when it comes to overtourism. The community and environmental impacts of too many tourists and overcrowded sites remain the same. However, as new licensing and tax rules for self-catering properties are imposed, some local communities are seeing big economic impacts. We recognise the problems are nuanced and our approach needs to informed and adaptable.
Travel Better
In 2023 we launched our #travelbetter campaign to inspire more people to travel consciously during the height of summer. We partnered with Belgian photographer Natacha de Mahieu who created images that show how crowded our most popular locations become in peak season. The message was clear. Travelbetter this summer.