Access to Nature

The cost of living crisis, global unrest and climate anxiety, are just a few reasons why people’s mental health is at an all time low. A report by the Mental Health Foundation found 70% of people felt being close to nature improved their mood, but the huge disparity of who has access to nature remains. We witness first hand the benefits our holidays give to people, so we’ll be supporting the great initiatives to get more people into nature whilst doing our part to be more inclusive.

Our new charity partner

In 2023 we reviewed our focus for the protection of nature to bring our support and understanding closer to home. After extensive research, the team voted to partner with UK charity Campaign for National Parks. Together we’ll raise funds and awareness to protect our national parks for the benefit of all.

Our National Parks

The UK has 15 National Parks, making up 10% of our land in England and Wales and 7.2% in Scotland. Home to extensive wildlife and over 86% of threatened bird species, according to studies only 5% of this land is effectively protected for nature and biodiversity. By giving a voice to nature in National Parks, changing policy and raising the profile of the people doing essential work we can improve the health of nature.

Their work…

Not only does Campaign for National Parks fight for better protection of nature in National Parks, it also seeks access to national parks for a wider group of people. Half of the country’s Open Access land is found in National Parks, but a small demographic make up the visitors. We’ll be starting by supporting CNP’s Youth Ambassadors, giving a voice to young people inspiring broader access.

We have committed to…

Raise £50,000 and activate 50,000 people to take action for nature and improve access to national parks.

Accessibility

We’ve been working to improve how we share information about accessibility on our website, as well as encouraging owners to improve the accessibility of their places. Meanwhile, we’ve been borrowing the expertise of some brilliant people to offer feedback and advice. We asked Gem Hubbard (@wheelsnoheels) to let us know what she thought of our two new Canopy & Stars accessible spaces, Flora & Fauna. You can read more here and we borrowed the expertise of the editor of Disability Review Magazine and guest editor of Not Your Monolith – Chloe Johnson to test out Wonham Oak.

In 2023 we said we would…

Directly support access to nature for disadvantaged young people, and we…

  • Kicked off our Campaign for National Parks partnership in November, with a commitment to help more young people access nature in National Parks
  • Joined a session with their Youth Ambassadors to better understand their perspective and strategy and how we can help
  • Would have liked to run a campaign this year, but didn’t have time. We’ve started making plans for 2024

Launch accessibility landing page and filters on Sawday’s and Paws & Stay, and we…

  • Updated our member area so owners could improve their accessibility information. Early next year we’ll inspire and influence more owners to do this, by launching a dedicated collection landing page
  • Continued to grow the accessibility collection on Canopy & Stars, with every new place having accessibility information, photos and video

Strengthen representation in our marketing, and we…

Worked to make this the norm in our marketing, although this is still an ongoing process. Many of our photoshoots have models from diverse backgrounds and we’ve been working with influencers and experts from a broad variety of voices on features such as:

  • Chloe, Editor of Disability, who reviewed her experience staying at Wonham Oak
  • Gemma @wheelsnoheels, who tested out our new accessible safari tents ‘Flora & Fauna’
  • The six groups improving access to the outdoors Series 3 of ‘The Life More Wild’ podcast welcomed a whole host of brilliant folks sharing their stories; Mike Duxbury shared his experience on life as a blind farmer, Tom Leonard, The Drag Queen Gardener, spoke on the benefits of gardening and Liv Little advocate for marginalised voices, spoke about creativity, loss, grounding herself by the sea

Next year we will…

  • Fund bursaries for young filmmakers to tell stories about their experiences in National Parks
  • Host a Campaign Camp with the Youth Ambassadors at one of our places
  • Launch accessibility landing page and filters on Sawday’s and Paws & Stay