The Sawday’s Impact Report 2023-24
A word from Tessa, our Sustainability Manager
“We live in a short-sighted world, where we fail to look ahead to the consequences of our actions as a business. It’s time for that to change.”
As the world turns its attention to sustainability and ethics with more force than ever, many brands are investing heavily in painting pictures of their efforts or drastically altering their methods. We are forever grateful that our business was born 30 years ago with strong ethics, authentic values and a genuine ambition to improve the impact of travel. Socialism and environmentalism are in our blood. The very nature of our unique business model, where employee ownership joins with our charitable trust, allows both the people and the environment to have a voice at the most senior level.
2023 was about weaving this way of thinking into every team within the business and reviewing our practices to ensure we act always with integrity. We wanted to get away from the common failing of short sighted thinking, failing to plot and follow a long-term plan. We designed our 2027 strategy, envisioning what we wanted the future of travel to look like 4 years from now. We proudly launched a 3-year charity partnership with Campaign for National Parks and we forged ahead with our Net Zero 2030 reduction strategies. Importantly, we have come together to share ideas and resources within our industry. Alongside our Travel by B Corp group and other partnerships, we continue inspire change and use our business as a force for good wherever we can.
What’s next? 2027 Goals
Having a long-term vision prevents us from being short-sighted with our actions and allows us to be bold with the targets we set ourselves. It’s not enough to take small steps, we need to challenge ourselves to take giant leaps to see real change in the travel industry.
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